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Monday
Sep122011

Don't compete with rivals... Make them irrelevant

Wow, imagine if what your business did was create something that was really new, and delivered value by looking for new needs and ways of satisfying them. This thinking is brought to life in a great book called 'Blue Ocean Strategy' available here.

Blue Ocean Strategy Starts With Asking Where Customers Are Not.

 

This sounds counter-intuitive but it's the way blue ocean strategy works. Rather than look at who is already using your product and firmly entrenched in your space, you need to look at who isn't - and what you can create specifically for them.

Move Your Business From Red Into Blue

Red Ocean is the existing market in which you operate. As more and more competitors enter the market, the fighting gets more intense, there is blood in the water - red ocean.

Blue Ocean is a market that did not previously exist and is accessed by one company. Many imitations will follow, how the incumbent handles these challengers will determine the length of time they lead this new category.

No business model or business has been able to dominate forever. But you can have a long, healthy time in that blue space! 

After I finished reading this I found myself thinking about how often at work we focus on doing things faster, cheaper, more efficient and better. Powerful to think about finding a blue ocean and doing something so new and different that the reward is more than just a bigger slice, its a whole new pie.

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    O'Shanassy Projects - Blog - Don't compete with rivals... Make them irrelevant
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    O'Shanassy Projects - Blog - Don't compete with rivals... Make them irrelevant
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    O'Shanassy Projects - Blog - Don't compete with rivals... Make them irrelevant

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