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Wednesday
Jul132011

Collaborative Consumption - Alternative Business Thinking

Rachel Botsman is the author of a fantastic book call 'Collaborative Consumption'. She was recently interviewed by uncluttered white spaces for a mini documentry and you can hear a little bit more about her business ideas in sharing, reusing and tapping into a growing sentiment of change.

Rachel Botsman Author and Social Innovator from theme media on Vimeo.

 

 

I also really encourage you to take a look at her book (I did and loved it) and her website

Collaborative consumption is a great theme really worth investigating to see how you (and your business) can take advantage of changing customer sentiments.

Businesses embracing this model include:

 

Check them out and see how things can be different.

 

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